Nollywood actress and filmmaker Ruth Kadiri recently made headlines with her passionate critique of certain industry practices that she believes harm actors and compromise the integrity of filmmaking. In an Instagram post, Kadiri addressed unethical behaviors among some producers, particularly the practice of buying YouTube views to inflate relevance.
She asserted that this not only undermines the credibility of the platform but also damages the careers of the actors involved, as it disrupts their revenue streams on platforms like YouTube. Kadiri, known for her dedication to nurturing talent and producing high-quality films, took a firm stance, warning producers against using actors trained by her team.
She urged these producers to focus on developing their own artists and building their platforms organically. In her words, she declared that she would no longer tolerate such behavior, emphasizing her commitment to protecting the actors she has mentored and collaborated with over the years.
This stance aligns with Kadiri’s broader vision for Nollywood, where she consistently advocates for sustainable growth and adherence to ethical principles. She envisions building a legacy defined by audience trust in her brand’s quality rather than reliance on promotional tactics.
Kadiri frequently underscores the importance of establishing a robust foundation, both for her personal brand and the Nigerian film industry, by producing content that authentically connects with viewers.
