”Alakada: Bad and Boujee,” directed by Adebayo Tijani and produced by Toyin Abraham, has achieved a remarkable milestone by grossing over ₦500 million at the Nigerian box office. This accomplishment positions it as the fifth highest-grossing Nollywood film to date.
Released on December 20, 2024, the film is the latest installment in the popular “Alakada” series. It follows the story of Yetunde Animashaun, portrayed by Toyin Abraham, a young woman from a modest background who fabricates a glamorous persona to navigate elite social circles. The movie’s success underscores Abraham’s storytelling prowess and her ability to connect with audiences.
Its success also highlights the increasing commercial viability of Nollywood films, especially comedies that blend entertainment with cultural relevance. The fact that it ranks among the top five highest-grossing Nollywood films speaks volumes about its impact.
Did you get a chance to watch it? What do you think contributed most to its success—the story, the humor, or Toyin Abraham’s star power?
